DOMINATE THE NIL GAME
About Us
At Southern Roots Sports Management, we believe in doing representation differently. Better.
Our mission is to empower athletes to reach their full potential through ethical representation, transparent communication, and a commitment to fairness that outlasts any contract.
Our goal is simple: to take care of you. Honest advice. Transparent communication. The fairest deal on the market. No unnecessary fees. No surprises, Just people who show up for you - every time. We don't just want a client, we want to earn your trust for life.
LIVE HIGHLIGHTS
May // Southern roots' betty nelson headed to ncaa wlax final four in chicago
may// southern roots SMG launches first merch drop
April // southern roots signs UNC Women's Lacrosse goalie betty nelson
April // pitt soccer's claire jones joins southern roots family
What We Do
NIL Representation
Expert representation for professional and college athletes, maximizing NIL value through strategic partnerships.
NIL Strategy
Custom NIL roadmaps tailored to monetize your influence during and after your collegiate sports career.
Endorsement Deals
Securing high-impact brand partnerships and endorsements that align with your athlete-first career values.
Career Guidance/ Post-Career Advising Education
End-to-end strategy for a successful transition from college NIL deals to long-term professional success.